For a show that highlights the comic reality underlying our daily lives, Neela Telefilms' 'Taarak Mehta Ka Ooltah Chashmah' has struck a chord with audiences of all ages. Even cricketers are charmed!

During the last day of the third India-Australia match, when Ravindra Jadeja came in to bowl, M S Dhoni was heard advising him, "Taarak Mehta Ball daalte raho". Commentator Sunil Gavaskar got the hint and explained that the reference was to the popular serial and that the India captain was probably asking Jadeja to bowl an 'ooltah'. Producer, Asit Kumarr Modi credits his success to the fact that he has stuck to his ethics all along. "I have maintained my resolve to carry some social message in most of its story tracks as well," he says.

The show effectively showcases social issues with comic overtones. Taarak MehtaKaOoltahChashmah airs from Monday to Friday at 8.30 pm with a repeat telecast at 11 pm on SAB TV.