Zor Ka Jhatka pushes ahead ratings of Imagine...
Imagine's new show Zor Ka Jhatka has opened to a good response...
True to its name, Imagine TV's new show hosted by Shah Rukh Khan has opened with a bang, giving its competition a ZOR KA JHATKA!
With an average rating of 2.6 in the opening week, the show saw Imagine TV's share in the 9 to 10 pm slot grow by 100% and see it moves ahead of Colors, Sony and SAB. Additionally, in most markets in North India, Zor Ka Jhatka has taken Imagine to the No.2 position, with a blockbuster performance in Punjab, UP, Delhi Rajasthan and MP. It is also the No.1 rated show in Kolkata in its time band. Owing to Shah Rukh Khan's immense popularity amongst women and children, the show is a stand out hit in those TGs rating 3.5 TVR amongst 10-14 girls, 4.2 TVR amongst 10-14 boys and 3.7 TVR amongst F 15 to 24
Nikhil Madhok, Senior Director Marketing & Communication, Imagine TV said "We are very happy that Zor Ka Jhatka has helped us surge ahead of competition in the core of prime time. Moving to No.1 or 2 in most markets from a No.5 position is a fantastic result for us. Encouragingly, the ratings have held strong through the week, which shows the content is working. We were always confident about the format and our super star host Shah Rukh Khan's crowd pulling power."
Imagine will follow up Zor ka Jhatka with its next unique reality show - Shaadi Teen Crore ki, where a simple class family will be given Rs. 3 crore to host a wedding beyond their wildest imagination.
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