Zee TV and Contiloe Entertainment have taken the next big step in promoting their popular show, Jhansi Ki Rani..

Zee TV's historical show, Jhansi Ki Rani is going places and the fact is validated by the positive feedback the show has been garnering from its viewers in the form of encouraging TRP. Taking a step ahead in cashing on its popularity and reaching out to more potential viewers, the production house Contiloe Entertainment and the channel have worked together to release a promo of the show which will last for 45 to 60 seconds. This path breaking promo will be screened at different theatres.

Says our source, "The show is in its final leg and this is the most important stage of the show as Jhansi Ki Rani (Kratika Sengar) will declare war against the British. The channel wants to attract as many viewers as possible now. Jhansi Ki Rani has been a prominent show in helping the channel step up on the GRP scale and with the latest promo meant for the theaters, the channel is trying it's last bit to set the TRPs of the show soaring"

We hear that the production house has spent almost 70 to 75 lakhs on the promos and is leaving no stone unturned to make it look as catchy as possible.

When contacted, Kratika Sengar who portrays the Rani states, "Yes, we have shot this promo in the table land of Kolhapur. It was an amazing experience, just as big as shooting for a movie. The shoot happened amidst a huge number of horses and as many as 700 people. I had to ride on a horse with a real baby tied on my back. The technicians and action masters were very motivated in getting the best out of all. Thankfully, there were no injuries during the shoot".

If sources are to be believed, the promo has been shot fully and will hit various theatres very soon..

We contacted Producer Abhimanyu Singh of Contiloe Telefilms to know more on the lavish promo shoot, but he said, "I think you need to talk to the channel about this".

We tried contacting Sukesh Motwani, Fiction Head, Zee TV and even sent him a text message but did not get any revert.