SAB TV has put in giant strides as a channel with its unique programming line-up which provide the much needed laughter and smile on viewers' faces!! The channel now plans to promote itself with a new idea, that is by hosting its own award function, something on the lines of Star Parivaar Awards and Zee Rishtey Awards that comes on Star Plus and Zee TV respectively.

A source from the industry informs TellyBuzz, "Just like Star Plus, Zee TV and other few channels hold their own award functions, SAB TV is also planning for something on this line. Talks are on and soon the channel will come up with its own award function named as 'Rishton Ka Utsav' which will include dance performances, comedy acts, and of course an award giving ceremony just like any other award function".

Though the date and timings are not finalized the channel is on its way to confirm it soon.

We contacted Ami Trivedi aka Kokila of Papad Pol - Shahbuddin Rathod ki Rangeen Duniya, who says, "Yes, even I have heard about the buzz as we were informed about the same few days back. But we have not yet received any further confirmation on the same."

We tried calling Anuj Kapoor, Business Head, SAB TV but he remained unavailable for his comment,

Rishton Ka Utsav would be a magnificent treat for SAB TV fans, isn't it?