7/14/10

Zee TV launches India’s First “Interactive” Marketing Campaign in the Hindi GEC space
With Zee TV's latest offering up for an August launch, the channel has decided to present the audience with India's first-of-its kind "interactive" marketing experience in the Hindi GEC space - A campaign that includes and involves the audience in shaping the show at every stage. The first leg of this campaign calls out to viewers to participate in the naming of the new show.

With heartthrob Iqbal Khan & Binny Sharma of Dance India Dance fame as the main leads, Zee TV's new show is a saga of love. Rudra is a man with everything in life but love. Gauri is a girl who has no place for love in her life. Together, they complete each other and fall in love. Having declared this basic premise of the show to the audience on air, on radio & on the channel's official website- www.zeetv.com, Zee TV has called for suggestions for the name of the show from amongst the viewers. Viewers who wish to participate in the naming of Zee TV's new show can email their name suggestions to response@zeenetwork.com or SMS ZEETV "your suggestion" to 57575.

Taking audience participation one step further, the channel has plans to let its viewers select 1 from amongst 3 creatives for the outdoor marketing campaign of the show. In other words, it is popular choice that will decide the creatives that will grace the promotional hoardings of the show in the city. Furthermore, the channel has plans of inviting viewers to share their own unique love stories in a subsequent leg of the campaign.

Explaining the rationale behind this initiative, Mr. Akash Chawla, Head- Marketing, Zee TV said, "This is just the beginning of an endeavour on our part to involve our viewers in shaping the contours of the entertainment we bring them. When people spend their creative energies towards naming a show & selecting the final creatives for its promotional hoardings, there is an instant sense of belonging that gets instilled in their minds."

Zee TV has consistently been a pioneer when it comes to introducing new trends in marketing. Whether it was Zee TV's endeavor to strengthen its online presence through interactive applications on Facebook and Twitter or the Dance India Dance channel on Youtube that went on to become the "Most viewed channel on Youtube" for a sustained period of time, Zee TV's clutter-breaking marketing innovations have invariably grabbed eye-balls.