Of late, media has been flooded with reports about one of Balaji Telefilm's longest running shows Pavitra Rishta on Zee TV going off-air.

However, reliable sources close to the show informs that the daily soap will not go off-air instead will witness a time slot change.



Sources inform that the constant dipping numbers has been an issue of concern for the makers of the show and they have finally decided to shift Pavitra Rishta to an early evening slot of 6:30 pm. We also hear that the primetime slot of Pavitra Rishta will be taken over by Balaji Telefilm's new show in the month of March 2014. The Production house has started working on the show and is in talks with actors Sriti Jha, Mishal Raheja and Adaa Khan for the lead roles.

When contacted, Ankita Lokhande, Rithvik Dhanjani and Asha Negi remained unavailable for comment.