Bollywood films may not feature double roles as frequently anymore, but television continues with the trend. The year began with Vivian Dsena in a double role in Madhubala ó Ek Ishq Ek Junoon And we won't be surprised to see more in days to come.

So, why does TV love the idea of a double role? Says producer Saurabh Tewari, "It is introduced only when characters become brands ó when the original character has already clicked and the second one adds to the fun. Double dhamaka in the same price. But the success of a doubles track only depends on whether the second one is as interesting as the first." But, this is not the only reason why the small screen's tryst with twin roles continues. There's more:



Reason 1: When a serial goes on for a long time and exhausts almost all the tracks, writers resort to this. The double role track helps them add twists and turns, which they hope give a boost to the Television Viewership in Thousands (TVTs). Some shows have even had more than one double role. Devon Ke Dev Mahadev apart from Mohit Raina's Mahadev-Jalandhar track, also had Sudesh Berry play twin aghoris Malla and Mani. Hitler Didi too had two actors ó Rati Pandey and Rituraj ó play double roles.

Reason 2: In the case of a couple of shows, a double role was introduced to stop their lead actors from quitting post a time leap. In Uttaran, Tina Dutta was given a double role ó that of mother-daughter (Iccha-Meethi). The Pavitra Rishta creative team similarly too managed to keep back Ankita Lokhande with a grandmother-granddaughter role (Archana-Ankita).

Reason 3: Double roles are sometimes a part of episodic shows like CID to add to the intrigue. Or for the fun of it, as in the case of Amitabh Bachchan in KBC Season 7 where he also came in as Lallan bhaiya in one of the episodes.

Not to forget, Salman Khan who was both, the angel and the devil in Bigg Boss this time.