Reality shows to come up with new seasons in 2013
Reality can be addictive on the small screen. With the quintessential elements of drama, celeb judges/participants, reality shows are real eyecatchers and prove to be a welcome break from the tear****ing soaps. While daily soaps rule prime time TRPs on weekdays, if it's weekends, then the viewership shifts to reality shows.
Most reality shows on Indian television, have successfully headed for numerous seasons — Sa Re Ga Ma Pa (17 seasons), Comedy Circus and Roadies (10 seasons each), Indian Idol, Bigg Boss and Kaun Banega Crorepati (6 seasons each), Khatron Ke Khiladi and Jhalak Dikhhla Jaa (5 seasons each), Splitsvilla, The Big Switch and Emotional Atyachaar (4 seasons each), Dance India Dance and India's Got Talent (3 seasons each).
Indian television industry is expected to record a compound annual growth rate ( CAGR) of 16% to touch `630 billion by 2015, according to FICCI-KPMG report. The number of TV households in India is expected to surge to 156 million by 2015 during the planned process of cable and terrestrial digitisation. As more people join the viewers' base, reality shows will become an integral part of television landscape to give an element of real connect. Talking about it, Shalini Sethi, director programming of a youth entertainment channel says, "Seasonal returns of reality shows are possible because they are 'real'. Common people can relate to them because the participants are often ordinary people." Jay Bhanushali, who anchored three seasons of Dance India Dance says, "Reality shows no longer bank on screen catfights between judges/contestants, which was the strategy earlier. Most reality shows now focus on content."
Since the audience finds the reality bits interesting, showmakers try to induce that something extra to retain viewer's interest. Sethi explains, "The concept and the uniqueness of format are reasons why reality shows return on screen. It's easy to bring in new twist to an earlier format and serve fresh content." While the TRPs of reality shows across GECs have shown a consistent dip over the years, as viewership becomes more. Prem Kamath, AVP of a popular youth channel admits, "The current TRPs depict that overall reality shows are not getting viewed as much as they used to earlier. However, advertisers evince an interest in reality shows, and for channels it's easier to put together a reality show that has worked in the past season as it fills in the programming slot."
Even though they seldom score high TRPs, reality shows continue to be accepted season after season by audiences, as they spice up weekend TV viewing.