[ame=http://www.youtube.com/watch?v=pe7Es4LIFzA]Kolavari Song-Dhanush - YouTube[/ame]
The reason it is hyped is because it has a very funny tune and easy for everyone to jump on. Secondly the artist who has sung the song.
Dhanush is son-in-law of Rajnikant, the movie this song is going to be part is is directed by Rajnikant's daughter and wife of Dhanush (in case you thought they were different) Thirdly the actress against Dhanush is Shruti Hasan who is daughter of Kamal Hassan. The music composer of this song is An Debut Music Director to the Film Industry. And finally Why this kolavari di? Means why is this rage to kill me gurl?
The reason........is clear now!! Enjoy the song!!!