COLORS, after sustaining the #1 position will now launch their afternoon band with two shows starting February 15th...





COLORS' very much anticipated afternoon band Saanjhi Dopahar will be launching on February 15th with two shows, Agnipareeksha Jeevan Ki…Ganga at the 1.30 PM slot and Aise Karo Naa Vidaa at 2 PM.

Agnipareeksha Jeevan Ki…Ganga produced by BAG Films is a tale of a young girl Ganga who is a very talented singer, but the people in the society feel that she is cursed as she has some white marks on her skin. Jayshree Soni plays the protagonist while Sejal Shah, Jai Pathak, V.M. Badola will essay supporting roles.

Aise Karo Naa Vidaa produced by DJ's Creative Unit is the tale about a young and vivacious girl Reva whose open nature attracts one and all around her. Her life gets shattered when Prince Randheer gets smitten by Reva and ends up molesting her physically. The story is the journey of Reva who is forced to get into a compromise with the rich family to which the miscreant belongs to. Aastha Chaudhary portrays the title character, while Rohit Purohit, Anas Rashid, Jaya Bhattacharya, Lalit Parimoo, Kishore Shahane play important roles.

Talking about the launch of Saanjhi Dopahar on COLORS, Ashwini Yardi, Programming Head, COLORS tells us, "Saanjhi Dopahar kick starts on February 15th with two shows. There is a third show in the pipeline, which will be launched very soon. Ganga will take up the 1.30 PM slot while Aise Karo Naa Vidaa will be at the 2 PM slot".

"The planning for afternoon band has been happening for quite a long time now. But we wanted to first stabilize our prime time band, and then focus on the afternoon band. After we launched two new prime time shows in Yeh Pyar Na Hoga Kam and Laagi Tujhse Lagan at the 9-10 PM slot in December, our next aim was to provide the audience with fresher content in the afternoon band. Our design of shows for the afternoon will be a bit different, as we will be dealing with a different kind of audience, mostly comprising the house wives. We will be dealing with Women issues and will talk about the journey of women thro' our shows".

When asked about Shrishti Arya's show that is to take up the afternoon band, Ashwini Yardi said, "I can't disclose much about the third show. But we will be launching it very soon. All I can say is that the women in the show will be of different ages and will be going thro' different phases in their lives".