It Doesn’t get bigger than this
6 April , 2009
It was released on March 14, that was Aamir Khan’s birthday, and already the Ghajini home video is the No 1 bestseller on the DVD charts. A
premium collector’s edition comprising two DVDs or three VCDs that feature the film and exclusive features from the smash hit — including its making; Aamir’s workout to achieve the sculpted Ghajini look and how he suffered injury; and, deleted scenes — the Big Home Video DVD pack is selling at Rs 399 and the VCDs for Rs 149.
Rajesh Sawhney, President of the parent company Reliance Big Entertainment, is not surprised that the big blockbuster of Indian cinema is now creating new benchmarks in the home video market as well. “Last year we released hits like Rock On!, Jodhaa Akbar and Singh is Kingg and after Ghajini this year, we have Luck by Chance and 13 B. We are also the exclusive licensee of the three biggest studios in the international home video segment and with titles like Dark Knight, Sex and The City, Mama Mia, Hulk and Kite Runner, we are the clear market leader there as well.” Kulmeet Makkar, CEO, Big Music \and Home Entertainment, added, “This release is even more special for us because our international titles have captured all the top ten positions in the home video segment.”
Meanwhile, Aamir Khan is most pleased with the Ghajini home video. The film, which broke all box office records, recently completed 100 days, but Aamir does not believe it is too early to be released for home entertainment. “Lagaan took six years and Taare Zameen Par was released on home video in six months,” he said. “All major films have shorter theatrical releases these days because lots of prints are released and the films are exhibited on many screens… so a larger audience sees the film much quicker than ever before.” His advice to film enthusiasts is to always hold on and wait for the licensed home video to be released instead of buying pirated DVDs. “The film industry salutes such patient buyers,” said Aamir. “The prints here are of better quality and, as in the case of the Ghajini home video, you get to see action scenes of the film that were trimmed and hadn’t made it to the screen… isn’t that cool!”