Oct 1|2009

Mumbai: Bollywood’s first couple, Abhishek-Aishwarya, who is now believed to be more popular than international duo Brangelina (as endorsed by talk show queen Oprah), have apparently become the most sought after celeb couple in India. The twosome, who have been a hit with filmmakers and are raking in huge moolah owing to their couple status.

Everything that the couple eyes, turns into gold, be it films or jaw-dropping endorsement deals, Ash and Abhi have it all.

Taking the brand Bachchan to an all-new level, Abhishek and his dainty wife Ash have signed a throbbing commercial deal. Said to be worth a whopping Rs 25 crore, the ad is reported to endorse a soap brand.

And as per our sources, the deal, which has been kept under wraps, was finalised four days ago.

Confirming the mega deal, a source told a news daily, “The endorsement market is booming right now. Also, it will be the first time that Abhishek and the Bachchan bahu will be seen together in a commercial. The couple had been in talks for a long time with the ad filmmakers, who were extremely keen to get the two together. They finally agreed to be part of the ad last week.”