Bollywood's badshah Shah Rukh Khan will soon be endorsing a pan masala brand for a whooping Rs 20 crore.



A Mid-Day report says that King Khan is already in talks to be brand ambassador of the product. The commercial will show the actor as an ordinary man making it big on his own without having any filmy connections or any godfather in the field.

The report adds that initially the brand officials were interested in roping in another superstar to be the face of their product. However, they realised that his father was already a big name in the field and hence they selected SRK, who has actually made it big on his own.

SRK has given his nod for the project and will be soon endorsing the brand at the mentioned cost.