Amul Chhote Ustaad – Do Deshon Ki Ek Awaaz – Premiers on July 24, Sat-Sun at 9 pm on Star Plus
Promo : Watch
“Rishta Wahi Soch Nayi” Star Plus Presents AMUL CHHOTE USTAAD – DO DESHON KI EK AWAAZ Premiers on 24 July Sat-Sun at 9 pm on Star Plus
Brings together young Indian & Pakistani singing talent on one platform
Mumbai 14 July 2010: The power of music in our lives is second to none. It is the one medium in the world that needs no language and moves unfettered across borders and any barriers. Star Plus, whose credo is to always to give its viewers ‘superlative and differentiating’ content through its brand promise ‘Rishta Wahi, Soch Nayi’, presents a unique show Amul Chhote Ustaad- Do Deshon Ki Ek Awaaz. This is the first-of-its kind singing competition that brings together young raw talent from India and Pakistan. The show also brings together the biggest musical maestros from the two countries, Sonu Niigaam and Rahat Fateh Ali Khan to search for the superstars of tomorrow.
Premiering on July 24, Sat-Sun at 9 pm, AMUL CHHOTE USTAAD- DO DESHON KI EK AWAAZ is the first music reality show to bring together 10 Indian and 10 Pakistani kids between the age group of 8-13 yrs as teammates to be crowned as the Chhote Ustaads of the sub-continent. These young children, the future of our two countries, will not only impress with their singing talent but also stir the emotions of both the nations.
These young singing sensations will be under the expert wings of two of the biggest musical maestros, Sonu Niigaam and Rahat Fateh Ali Khan as the duo search for the “Chhote Ustaads of tomorrow”. Along with their mentors, the children will embark on an exceptionally creative and adventurous journey of bonding, emotion and above all, some remarkable talent.
Commenting on the show, Anupam Vasudev, Executive Vice President, Marketing & Communication, STAR India Pvt Ltd, says, “At Star Plus, we believe in giving our audience superlative and differentiated content and Amul Chhote Ustaad- Do Deshon ki Ek Awaaz is one big leap in that direction, living our brand promise of Rishta Wahi, Soch Nayi. The show will bring young talent from India and Pakistan in a fun and entertaining music-based competition. Within this exciting entertainment format what is really unique is the emotional journey of an Indo-Pak team of two children, working together to win the coveted title of Chhote Ustaad.”
Produced by Gajendra Siingh of Saibaba Telefilms, AMUL CHHOTE USTAAD- DO DESHON KI EK AWAAZ will be hosted by none other than the inimitable Omi Vaidya, of ‘3 Idiots’ fame. Apart from two judges Sonu Niigaam and Rahat Fateh Ali Khan, there will be a third rotation judge who will be another stalwart from the music industry. The winners of the show will be selected on the basis of the judges’ points and audience voting.
Watch Chhote Ustaad stir emotions of two countries as their children come together for the love of music for the first time on Indian Television.