“Yes, it is true that we have deviated from the traditional trailer launch route of having an event and decided on launching ‘Ghanchakkar’ trailer digitally,” said Shikha Kapur, executive director, marketing, studios, Disney UTV.
The trailer will be attached with “Himmatwala” which has a really wide release, Kapur added.
“Digital is the future and we are going to heavily explore this domain with ‘Ghanchakkar’. We believe it will create the noise level and curiosity for the film like any event would do,” Kapur said.
“Ghanchakkar” features Emraan Hashmi and Vidya Balan and is slated for a June 21 release.