The show by Neela Telefilms, “Taarak Mehta Ka Ooltah Chashmah”, is not only a hit amongst the viewers, but it has also captured the fascination of the Bollywood producers. At the time of promoting their movies most of the stars prefer to make appearances on this show.
Recent examples of Ranbir Kapoor, Kareena Kapoor and Paresh Rawal, agreeing to be a part of this show on different occasions, highlights the height of the popularity, the show has managed to achieve. One of the main reasons for this which comes to the mind is that the show is totally a family oriented one, suitable for viewers aging from 8 years to 80 years.
However, according to its producer, Asit Kumar Modi, utmost care is taken about the stars appearances, making them a part of the storyline and in no way, look like a forced one.
Also many of the stars have some member of their family being a regular viewer of this show and hence are very much aware about what the show is all about. The production house also ensures the film’s creditability before giving it a green signal for promoting it on their show.