With the new show, “Baal Veer’s” launch just round the corner, Anooj Kapoor, EVP and Business Head of ‘SAB TV’, is quite kicked up these days. This new fantasy based show will be replacing, “Golmaal Hai Bhai Sab Golmaal Hai” at the 8 pm slot. The new show, “Baal Veer” is to launch on 8th October, 2012.
Regarding the 8 pm slot, Anooj Kapoor feels that there is tough competition from the other shows and it becomes a tough challenge to maintain healthy TRP’s during that particular slot. But he is quite positive about “Baal Veer” as it has all the right ingredients as far as meeting the challenge is concerned. Being a fantasy show, it will definitely be liked by all the segments of the audiences.
“Baal Veer” is likely face stiff competition from “Devon Ke Dev Mahadev” airing on ‘Life OK’, at the same time slot, as both the shows belong to the same genre, supernatural v/s supernatural. Anooj has a dream of seeing is channel, ‘SAB TV’, as one of the top three channels, maybe in another five years.