9:35 AM IST - Tuesday March 3, 2015

Boman and Farah kick start their promotional campaign

Nowadays marketing their movies, whether big or small, have become a must for any actors. And what better way than, television, to promote their films. The medium has a wider reach and audiences. In fact it is a give and take process, with either of them benefiting from each other.

Earlier this week Salman Khan and Katrina Kaif were all over the television screens promoting their upcoming movie “Ek Tha Tiger”. They attended each and every important show running on the television .They are scheduled for participating in more such shows in the current week. Their movie is due to release on Independence Day.

Further in the line of action are Boman Irani and Farah Khan, promoting their movie “Shirin Farhad Ki Toh Nikal Padi”. After visiting the sets of “Indian Idol” last week, the next halt is on the sets of “Jhalak Dikhhla Jaa 5”, coming Sunday. It will be interesting to see the bonding between two great friends, Karan Johar and Farah Khan.

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