11:25 PM IST - Thursday September 18, 2014

Tales of TRPs in India

Scaling up the TRPs of your prime time show isn’t a difficult job anymore. Producers like Rajan Shahi speak about his show, ‘Amrit Manthan’ in which he twisted the classic tale to a shocking talk by making the male lead get married to the younger daughter than the elder one.

The key to hiking up your TRPs is about introducing a correct twist and change in path from the basic premise of the show. This bent is to be made in the audiences’ head.

This is an old gimmick used in tele serials to create the much needed buzz in a sleeping story is to attract more attention of the existing viewers and some few bonus attention shots from new additions.

This trick serves as a show saver for many producers whose stories have gone weak or for producers whose sponsors seem to be drying up their funds for his prime-time telletubies.


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