1:38 PM IST - Thursday April 17, 2014

Tellywood and IPL

Telly serial makers have pitted many actors and actresses for their new shows to be launched post cricket extravaganza, IPL 5. Since the T20 matches are in their last leg, the telly serial makers are gearing up for their new shows that will go on air once the IPL is over.

Undeterred by the enthusiasm for the cricket extravaganza in the year 2008, the telly makers had launched some new serials which failed to garner the audience’s attention. And since then, the makers never launched any new TV serials during the IPL season. And same has been followed this year as well; the makers are waiting for the IPL to get over so that they can move ahead and give daylight to their new TV shows by launching them.

Ace producer Rajan Shahi said though the fact considered is that the cricket viewing audience is different from daily soap viewing but the earlier year’s failure to daily soaps launched during IPL proved that IPL pomp and show garners more eye balls.

He further mentioned that IPL now has become an entertainment show wherein Bollywood biggies are spotted and they steal the limelight which affects TV serials’ TRPs.

The shows that are all set to be launched post IPL are dance reality show- ‘Jhalak Dikhhla Jaa’, family show- ‘Byah Hamari Bahu Ka’, reality game show- ‘Kaun Banega Crorepati 6’, singing reality show- ‘Indian Idol 6’ and romantic comedy show ‘Tere Ishq Nachchaya’.

Soon, the telly serial lovers will get a refreshing TV serial platter post IPL.


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