2:42 AM IST - Saturday April 19, 2014

Makeover for ‘Life OK’ channel

Who says makeover is for humans only, channels’ are also coming forward in this league. The latest is the “Life OK” channel.

When launched, “Life OK” use to have some unique features like 7-day show telecast , each show with 20 minutes run time and ad breaks for only 2-min in between. The format though was accepted wholeheartedly by the viewers, the channel has decided to shift to the standard channel format.

The new format, like other channels, will air 30 minute shows that also for 5 days a week. Weekends will be as usual ‘empty’ or for ‘repeats’. But one question that was asked from the channel’s actors is: will this change affect the viewership? The answers are almost the same from everyone i.e. NO.

Yes, according to the channel and the actors working for the Life OK shows , the makeover will even help the channel in getting more TRP’s. Usually, people do not stay at home to view TV and then no point of telecasting shows on these days. Moreover, fewer episodes will also lessen the actors’ stress of shooting.

We are also waiting to check out the results.


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One Response to “Makeover for ‘Life OK’ channel”

  1. valmik gooly
    April 20, 2012 at 4:25 pm #

    30 minutes run time and 2 to 3 minutes ad breaks is fair .
    not 5 minutes run time and 4 mins ad breaks as it is currently with star plus .
    very irritating.

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