3:47 PM IST - Monday September 22, 2014

MAX shot up to number one position with IPL broadcast

Channel MAX must be enjoying the obvious madness and excitement of the Indian Premiere League, as it has helped the channel grab the first rank amidst competitions from all other Indian television channels.

As reported in the TAM ratings of the recent week, MAX has not only secured the topmost position among other channels, but has also been able to bring in a weekly 341 GRPs in comparison with CS4+ entities in HSM and when calculated throughout India, it sums up to a whopping 310.

Due to the broadcast of the DLF IPL, the TVR percentages of MAX when compared to other popular channels like Colors and Star Plus in HSM, is far higher, it being 4.2% while the other two channels have 1.8% and 2.4% respectively.

Quite obviously, Neeraj Vyas the Business Head and Executive Vice President of MAX is glad as well as confident about the channel’s success, though he never forgets to give credit to the tournament.


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