Are you an ardent Star Plus viewer? If yes, then you must have observed the high rate of recurrence and regularity of the promos of Aamir Khan’s much awaited and first ever TV show ‘Satyamev Jayate’.
For this heavy promotion of the show, the Star Plus has blocked its 2000 niche slots from Monday 7 pm-Tuesday 10 pm (27 hours). And can you imagine the worth of these slots? It’s a gigantic amount of 6.5 crores! Good going Mr. Perfectionist!
Aamir Khan is playing host-anchor for the first time on any TV show and the channel is making all efforts to craft the needed interest and hum around the show. According to sources, Aamir is himself taking care of this whole promo campaign with full force. Like his movies, the actor is applying the same marketing formula to endorse the TV show in order to make the right debut on small screen. It was his advice to use the footage of the making of the show in promos. This is all to maintain the privacy of the show as well as to demonstrate the real essence of the format of ‘Satyamev Jayate’.
The actual format of the show is till mystifying, but we all know that Aamir never puts his foot into wrong decision. So wait and watch for unveiling on small screen!