12:10 AM IST - Friday August 1, 2014

Choreographer Pony Verma uses crowdsourcing to find assistant

New Delhi, April 2 (IANS) “Ooh la la” choreographer Pony Verma is hunting for an assistant choreographer via crowdsourcing.

Verma, who has made actors like Shah Rukh Khan, Salman Khan, Akshay Kumar, Hrithik Roshan, Aishwarya Rai and Kareena Kapoor dance, has collaborated with Talenthouse India to find an assistant to help her in making Bollywood celebrities shake a leg.

The selected winner will get to work at Verma’s dance academy ISPA as head-trainer and a chance to assist her in her future Bollywood projects.

“My partnership with Talenthouse will help bridge the gap between Indian terrains with its capacity to reach out to the masses through the internet and crowdsourcing. It is a brilliant initiative that will help aspiring performers to showcase their creativity and get the much needed exposure and recognition,” Verma said in a statement.

She is confident about using crowdsourcing.

“Globally many mega events are done through crowdsourcing. The well known hip-hop band The Black Eyed Peas had interestingly used crowdsourcing to excite and hook the audience to their performance at Oprah’s 24th Season kickoff party in Chicago last year,” she added.

Crowdsourcing has become a lucrative way of searching for talent, says Arun Mehra, CEO, Talenthouse India.

“Bollywood is currently using crowdsourcing to find new talent and through this creative invite, we want to reach out to dance choreographers and give them an opportunity to be a part of the ever growing film industry thus bringing them one step closer to fulfilling their Bollywood dream,” said Mehra.

The online submission deadline is May 3. The winner will be announced May 31.


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