Highest number of viewers were pulled in by “Star Parivaar Awards” this year. As compared to last two years, the TVR has definitely increased and this annual event has gained lot of popularity on the small screen. This ceremony garnered 6.4 TVR in 2012.
A 3D mapping technology was used in this event and a completely new dimension was added to this viewing experience. Apart from on-air promotions, this grand even used means such as rallies and Gudi Padwa melas for promotion.
Thus, due the use of this technology for the first time in the country, a great visual delight was offered to the audience. Promotions of this show were also done through Twitter Jockeys.
Thus, real time trivia of the pictures and the events were provided on Twitter. People were glued to their televisions as they didn’t want to miss even a single part of this grand event.