India is well-known for her love of cricket. As the fifth edition of IPL gets underway, it promises to excite audiences beginning with a star-studded gala.
After-parties and fashion shows will follow soon. However, this has not prevented channel heads from premiering new serials like “Kairi”, “Chhal”, “Dance India Dance Li’l Champs 2″ on TV and adding exciting new twists to the plot of existing soaps.
They are confident enough that they will be able to hold the attention of the audiences. Loyalty plays an important role in their success. Some channel heads also believe that while the IPL hype will die down with time, TV shows are usually extended affairs. Another plus point going for the latter is the power of reruns. Others are prepared to risk the ratings dip during exciting matches.
But IPL matches also have a lot going for them. “Sony Max” believes that the unpredictability of the games lends excitement to them, especially during the last few overs. This captures the audience’s attention.