9:27 PM IST - Wednesday October 22, 2014

Daily soaps get high on social cause issues

Television has become the most common medium in houses today: not just for entertainment purposes but also for news purposes.

And with this, our sources reported that the makers of serials on small screen these days don’t just provide the viewers with the serials but also try and introduce the social causes in their shows so as to disseminate the message behind it and spread the awareness about the cause.

The recent show that has thrown light on the social cause is Shashi-Sumeet Mittal’s “Diya Aur Baati Hum” wherein Sandhya from the serial has been talking about the road safety measures.

Another show which has inculcated the social cause in the serial is “Saath Nibhana Saathiya”. This show has been throwing light on the fact that education should be made mandatory for all. The serial features a character Gopi who is enrolled in a school by her in-laws.

Last but not the least is Ekta Kapoor’s serial “Bade Achhe Lagte Hain” which also featured episodes containing the social causes. The show highlighted the breast cancer concern.

Well, we hope that these social causes though through this medium spread awareness.


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