Nissan has created ‘New Star of India’ – the world’s first Bollywood movie auditioned on Facebook. All across India movie enthusiasts auditioned for an opportunity to act alongside Bollywood heart throb Ranbir Kapoor. From well over 2500 hopefuls, 20 were chosen to be in this ground-breaking movie.
The campaign started off in October on Facebook, and has gathered over 4,60,000 fans. Participants were given the opportunity to show off their dancing skills by recording a short video and uploading it to www.facebook.com/nissanindia. Winners were decided on the basis of public votes and finally expert opinion from Ranbir Kapoor and director/choreographer Ahmed Khan.
The filming for this ambitious project was carried out at Ramoji film city at Hyderabad with several Nissan Micra’s and a cast and crew of over 600 people – one of the largest productions seen in Ramoji.
The excitement did not end here. Nissan ensured that all those who participated and did not win, were not disappointed. Some were given surprise cameo roles and fans were able to participate in the film production process at www.facebook.com/nissanindia
The film is now ready for a red carpet release at Mumbai very soon. Nissan is also giving away a Micra signed by Ranbir to any one lucky fan who has booked a test drive through their facebook app.