Apart from her K series serials, producer Ekta Kapoor has taken up for a cause this time. She has taken up to spread the awareness about breast cancer. She will also be supporting this cause through her serial – “Bade Achhe Lagte Hain”.
She said that she has initiated for this cause as she understands that how important it is for women to know about it. She further said that the awareness of such illness should increase and women should realize the importance of getting regular checkups done.
Ekta Kapoor said that she will be using her serial “Bade Acche Lagte Hain” as a medium to make the women aware about this illness. She also said that making a choice of depicting it through her serial will help her to reach out to many women. Also her support for this cause will bring a dramatic twist in the show.