London, July 23 (IANS) Ace footballer David Beckham will launch a new men’s fragrance “David Beckham Homme” in September.
The soccer star, who has already released a range of scents with fashion designer wife Victoria, has been working on the perfume with cosmetics brand Coty Beauty.
“David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand – getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,” contactmusic.com quoted Steve Mormoris, senior vice president of global marketing for Coty Beauty, as saying.
“It brings a lot to Coty Beauty as we don’t have many iconic male brands, so this brand is and remains strategic for us. We are ambitious, and we want a new hit,” Mormoris added.
The scent will have citrus, ginger, pine and fiery pepper, a heart of cashmere wood, leather and rosemary, and a dry down of mahogany wood, patchouli and skin musk.